Monetization

Ads that feel like power-ups.

In a game about getting stronger, the best ads give players a boost. We build ad setups around rewards players choose and the natural breaks between runs.

Monetization overviewSample data
ARPDAU$0.084+9.2%
eCPM$11.40+5.6%
Fill rate98.7%+0.4 pt
Ad revenueLast 30 days
Revenue by format
  • Rewarded58%
  • Interstitial31%
  • Banner11%

01What we manage

The full ad stack, powered up.

From SDK integration to the revenue report.

SDK integration

Ad SDKs and adapters integrated, tested and kept up to date.

Mediation and bidding

In-app bidding and waterfalls so every impression is competed for.

Placement design

Rewards tied to upgrades and boosts, interruptions only between runs.

Ad quality

Filters and reviews that keep ads appropriate for your players.

Privacy and compliance

Consent flows, app-ads.txt and store policy checks handled.

Reporting

Revenue, eCPM, fill rate and impressions, with regular reviews.

02Ad formats

Pick your boosts.

Rewarded video

Double coins, a free upgrade or a second chance, chosen by the player. Usually the most valuable format.

Interstitial

Shown between runs and levels, with frequency caps.

Banner

Background revenue on menus and upgrade screens.

App open

Shown when players return to the game, kept rare.

Native

Ads styled to match your game’s menus.

03How we work

Test. Tune. Scale.

Every change is tested on live players and judged on revenue and retention together.

  1. 01

    Audit

    We review your current setup, placements and data.

  2. 02

    Integrate

    We implement the ad stack and consent flow, then test on real devices.

  3. 03

    Optimize

    Ongoing A/B tests on rewards, placements, frequency and floors.

  4. 04

    Report

    Regular reports and reviews with your team.

ExperimentsSample data
  • Interstitial frequencyA: every 60s, B: every 90s
    Running
  • Rewarded placementA: level end, B: in shop
    Winner: B
  • Banner refreshA: 30s, B: 45s
    Shipped
  • Price floors, tier 1Three floor levels
    Queued

04FAQ

Questions about ads.

Will ads hurt retention?

Badly placed ads can. We tie rewarded ads to progression, keep interruptions between runs and watch retention with every change.

Who is this for?

Hybrid-casual and casual games with live players that earn, or want to earn, revenue from ads.

How much integration work is needed?

Ad SDKs need some code changes. We can do it for you or guide your developers.

Which ad networks do you use?

We choose the mediation platform and demand partners that suit your game and markets.

How will I see results?

Regular reports on revenue, eCPM, fill rate and impressions, plus reviews with our team.

Give your revenue a boost.

Tell us about your game and your current setup, and we will reply with a first assessment.